If you’d like to know how to become successful in the Network Marketing & MLM profession, then you need to learn how to brand yourself because that’s what’s going to differentiate you from every other network marketer. This industry is built on trust, so you need to understand that building rapport is very crucial. Your prospects will only do business with who they know, like, & trust.
When most network marketers decide to take their business online, the first thing they do is set up a Facebook page with their company name and pictures plastered all over it. However, you have to sell yourself first before you ever think about selling your opportunity because your prospects won’t care what products or services you are offering – they just want to know how you can help them.
Your real business is YOU as a person, your energy, confidence, and the value you bring to the market place. In network marketing, there is an abundance of opportunities available to people. This means every opportunity has less perceived value in the eyes of the consumer. While we think ours is the “greatest” out there, in the eyes of the consumer they all look the same. It’s our job to ensure that our offer stands out and is worthy of your prospect’s time and attention.
So, how do you increase your perceived value? The only way to do that is to stop selling your opportunity and start selling YOURSELF first. By positioning yourself as someone who has a lot to offer, you stand out from the crowd and people will want to work with you. According to research, 80% of your prospect’s decision is based on YOU and the value you give to him or her.
How many times have you heard of people involved in network marketing that worked really hard to build a business, then something happened with their company and they went out of business? It happens to many network marketers however, when you build your brand you are insulated from what happens to your company. You will have built a valuable relationship with a list of people who know, like, and trust you and who look to you for solutions to their problems regardless of the company you are affiliated with.
If you plan to make money online, you need to get comfortable talking about the 5 major obstacles that network marketers struggle with and provide solutions to them. Every Rep in every MLM business has the same 5 major problems no matter what product or service they are selling – they are as follows:
- They hate getting rejected.
- They hate harassing their friends & family.
- They don’t know how to consistently generate leads.
- They don’t know how to close and upsell their prospects.
- They don’t know how to implement team duplication.
Fortunately, I’ve was able to solve these 5 issues by investing in this customizable, brandable online marketing system called The Conversion Pros.
It’s the secret online marketing system the top earners have been using to generate a ton of leads converting them into sales! TCP not only teaches you how to brand yourself, but it also teaches you how to effectively reach your target market by making sure your brand is featured across a wide selection of different social media platforms thus creating social proof. The more various ways you present your brand, the greater people will absorb your brand identity.
(TCP also offers lead packages to help you newbies out there so you can hit the ground running!)
If you want to learn more about how to build your brand so that you can make more sales by attracting the perfect prospects who value your expertise by building a valuable business, then feel free to go to my website which is located under my name towards the end of this blog for more info.
Now, all you have to do is just DO IT!
Look for ways to capitalize on the unique elements you have to offer. Make sure your distinct message is congruent with the needs, wants, and desires of your clearly defined target market. Be creative, think outside the box, & BRAND YOURSELF.
To Your Success,
J.T. The Mktg Sifu